The web scorecardblog is a blog about my search for information for defining a webscorecard. A webscorecard is a tool you can use for supporting the definition and management of websites. it goes far beyond webanalitics, while considering the strategic alignment of a site to the business.
The main idea is that the most important factor you can control to make a website successful is strategy.
A birdseye’s view of what you want and you how you want to get there is needed for creating successful websites.
It is not online marketing, or usability, it’s managing the whole process from idea to aftersales. All the rest is part of it.
It seems obvious, but while doing a lot of development of websites for smaller businesses, some years ago, I found these entrepreneurs lacked completely a view of what was important in a website. They relied on me to filter the ideas. Their trust in me was a great compliment, but it started a flow of thought about making this stuff more understandable.
In 2005, while doing an MBA in information technology, I got acquainted with the balanced scorecard and the beauty of it’s simplicity when communicating it to others. This together with the lack of vision of my clients made me create a method for defining together with the client a strategy for a website using the balanced scorecard. I called it the webbsc, the webscorecard.
The lack of papers about this topic really surprised me while writing about this (MBA- final paper ,an article and a chapter in a book).
And it is such valuable knowledge: It is a tool to communicate to about abstract issues regarding a website in a management language. It gives the logic and reference businesses need to decide what is important and what is just a bell or whistle.
And more, for the business it gave a way of controlling the whole process related to a website a lot earlier than when using only web-analicics tools.
So two years after writing my first paper, I decided to start this blog. I’ll try to show here the whole process of developing a website, from the idea to the after sale of the 1.000.000 client you sold to.
I hope you have the patience, as I will do this in my spare time.
